{"product_id":"e-l-f-power-grip-primer-4-niacinamide-0-8-fl-oz-24-ml","title":"e.l.f. - Power Grip Primer + 4% Niacinamide - 0.8 fl. oz. (24 ml)","description":"\u003cp\u003e\u003cb\u003eWhat it is:\u003c\/b\u003e A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy you'll love it:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGel primer formula with sticky texture grips makeup for long-lasting wear\u003c\/li\u003e\n\u003cli\u003eInfused with 4% niacinamide to help even out skin tone and brighten\u003c\/li\u003e\n\u003cli\u003eGives skin a dewy, glowing finish\u003c\/li\u003e\n\u003cli\u003eTranslucent-finish primer works on all skin tones\u003c\/li\u003e\n\u003cli\u003e100% vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Ingredients: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNiacinamide (4%): Evens out skin tone and brightens the look of dullness\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGreat for\u003c\/b\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIngredients: water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate,\u003c\/p\u003e\u003cp\u003epolysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240\/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1,2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin,\u003c\/p\u003e\u003cp\u003ecaprylyl glycol\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMay Contain: r\u003c\/b\u003eed 40 (ci 16035), yellow 5 (ci 19140)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIngredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to Apply Power Grip Face Primer + Niacinamide:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.\u003c\/li\u003e\n\u003cli\u003eAllow 30 seconds to set before applying makeup.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":40888044748858,"sku":"635334","price":16.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1971\/0887\/files\/medium_0fe6fe32-9dbe-4700-9d11-ab0ad81a89a6.jpg?v=1752247728","url":"https:\/\/uk.vitamingrocer.com\/products\/e-l-f-power-grip-primer-4-niacinamide-0-8-fl-oz-24-ml","provider":"Vitamin Grocer UK","version":"1.0","type":"link"}